Throughout history, and across America today, seltzer’s fizzy flavor has attracted a loyalty and passion that often defies logic. Seltzer is more popular now than at any time in the past, reflecting the desires and cultural expectations of those who partake of its bubbles. How did such an ordinary drink become so extraordinary?
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Join Barry Joseph, co-founder of the new Brooklyn Seltzer Museum and author of Seltzertopia on an energetic journey exploring the story of seltzer past and present. From health to refreshment, identity, and even comedy, he will discuss the opening of the new Museum and the ways we infuse this unassuming beverage with meaning.
Joseph's career has included positions at prominent educational and cultural organizations. His effervescent expertise has been featured in The Wall Street Journal, NPR's All Things Considered, CBS Morning News, Boston Magazine, The New York Post, and more. He became interested in the history and cultural impact of seltzer after writing an article about Sodastream for The Forward in 2004 and receiving an outpouring of responses from readers demonstrating their passion for the fizzy.
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